![]() However, as live-streaming and similar content types become more common, this is beginning to change. YouTube hasn’t always been the best channel for companies looking to engage with their community. Taking advantage of these new features for organized content is likely to be a big trend this year. YouTube has also introduced various other tools like “Premiers” for helping with promoting content before its officially released. You can also set up “automatic” chapters. These chapters allow customers to skip through to the part of the video most relevant to them, ensuring they get the most value from each piece of content. For instance, recently, YouTube introduced “chapters”, which allow creators to segment their videos into sections. Like most social media channels, YouTube is in a constant state of evolution, introducing new features to support creators and users alike. The best way to get the top results from your live streams, is to make sure you generate excitement for the event long before you’re set to go live, like the Plumber Parts channel: It's a good idea to test your webcam and any other streaming equipment you plan on using before going live. You can give your customers immediate access to events, or answer questions in a Q&A session. There are a number of ways companies can get involved with live streaming today. As people look for more meaningful ways to interact with companies and form emotional connections online, demand for live streaming will only continue to grow. One approach that bring interactivity to streams is through features such as real-time chat, voice, or video, powered by communication platforms. Live streaming is slowly taking over as the ultimate way to consume long-form content. Here are the current social media trends to stay on top of if you’re advertising on YouTube. 3 Current Social Media Trends on YouTubeĪs the world’s second largest search engine, and one of the most visited sites overall, YouTube has phenomenal potential for growing brands. Sephora already has “Facebook Live Fridays” for this purpose. This market is expected to reach a massive $480 billion value in China this year, and it’s starting to gain attention throughout the world. The most exciting trend for live-streaming right now is livestream shopping, which allows customers to essentially “bid” for items during a livestream event. With Live video, you can show customers behind the scenes of your business processes, and even host Q&A events. Live video is one of the most engaging ways to connect with your audience and boost the authenticity of your brand. Here are the social media trends influencing Facebook right now. 3 Current Social Media Trends on Facebookįacebook continues to be the most accessible social media platform for people of all ages and backgrounds. They’re appearing in the form of gifts and video clips on Instagram, as well as on LinkedIn and countless other social channels. Memes have become the easiest way for brands to interact with a younger audience on a more playful level. If the current social media trends are anything to go by, there’s a good chance this focus on memes will grow. However, they’ve usually been reserved only for the most daring and playful brands. Memes have been gradually making their way into the social media landscape for a while now. For instance, Instagram Shops and Checkout allow brands to offer direct purchasing options to customers, while Pinterest has its own shop tab for shopping via product pins. To capitalize on this trend, we’re seeing social media platforms introduce new shopping features. According to some studies, social commerce will be worth $80 billion by 2025 in the US alone. ![]() Social commerce involves buying and selling products directly through a social media platform, and it’s growing increasingly popular in recent years. ![]() We’re all familiar with ecommerce, but now the new “big thing” is being able to buy all of the products you want straight from your social media feeds. These trends will apply regardless of whether you’re investing in Instagram, YouTube, TikTok, or Facebook. Let’s start by evaluating some of the most significant social media trends influencing all channels. Here’s your complete guide to social media trends in 2023. ![]() Hire The Top Social Media Consultants Today
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